Apple Should Make LampsSep 10
and washing machines. and printers. and anything besides thinner iphones.
47 Likes
14 Comments
Dawn of the Shell-qui-hire
big tech's newest weapon, the partial acquisition, threatens to violate the social contract that makes startups work
Jake Cooper
Jul 17, 2025
Definition
shell-qui-hire (noun). A pseudo acquisition in which a company is “acquired” by partially poaching the team.
Recent examples: Scale (Meta poached its founder). Windsurf (Google poached its brain trust and licensed its IP, with Cognition acquiring the rest). Character AI (Google licensed its IP and hired its cofounders).
Apple Should Make Lamps
Inside the Amazon Slop King's $3M HustleSep 9
he's exploiting gaps in the ebook market to sell (probably llm-generated) books about potty training and finance, among other topics — and recruiting an army to do the same
18 Likes
2 Comments
Luigi Mangione: China's Next Top ModelSep 4
shein used the face of accused murderer luigi mangione to sell $12 shirts — and behind the fiasco is a full-blown luigi cult in china that western media has ignored
23 Likes
2 Comments