
Inside the Coke-Fueled Rise and Fall of VICEAug 4
the company didn't die because of investors, sexual harassment charges, or going 'woke' — it died because our founder stopped believing in the product that made us famous
May 2, 2025

On a recent October night, I'm listening to Spotify's Rap Caviar when an aggressive line erupts into my headphones:
Man it's 2023 and Big Dick Randy coming back
And on Halloween night he gon’ be lookin' for a snack
If you see that n*gga coming better run like you in track
He a big, scary n*gga, man he seven foot and black!
I press pause. What the hell did the algorithm just serve up?