
Inside the Coke-Fueled Rise and Fall of VICEAug 4
the company didn't die because of investors, sexual harassment charges, or going 'woke' — it died because our founder stopped believing in the product that made us famous
Nov 10, 2020

Play within a play. On Saturday, the media called it. Donald Trump was vanquished, Joe Biden was declared our new president, and celebration exploded in cities across the country. I was grabbing coffee when the honking and cheering and crying began, and within an hour the Castro had been chosen, as if by intuition, as the place where San Francisco would be partying that day. Drinking, dancing, and “it’s finally over,” people said. “We did it.”
Was this our Millennial V-J Day?
