An ongoing issue causing Facebook ads manager to spend far above their budgets unproductively has advertisers scrambling to cut off all spend and recoup spend that went out in error. Advertisers use Facebook ads manager to advertise on both Facebook and Instagram.

In human terms, Meta appears to be charging advertisers for advertising wildly over the budget limits that advertisers have set. And this additional overspend on advertising had no seemingly effect on sales or other KPIs. And advertisers are reacting to this by ‘shutting off’ all their ads.

“We are experiencing one of the largest FB overspend issues I have ever seen,” agency CEO @TaylorHoliday tweeted early this morning. “This is the most egregious I've ever seen. Some in our portfolio hit $50k by 8am PST with absolutely ZERO traffic driven. Our limit rules were even disregarded. Everything from startup to legacy brands completely overspent. Working with reps now but still no definitive answer,” said @jaketheadnerd, another ad agency founder responded.