
Apple Should Make LampsSep 10
and washing machines. and printers. and anything besides thinner iphones.
Sep 27, 2023
Last week, I took apart Apple’s recent bit of useless FernGully bullshit, critiquing the notion of “carbon neutrality” in general, and calling into question the tech industry’s goal of zero impact in particular. There is no possible purpose for technology but changing the world for the better. It is here, in a parsing of the possible degrees and kinds of change that constitute a “better world,” where we should focus disagreement, not — never — over the value of impact itself. There’s nothing inspiring about a monopoly technology company promising to exist as little as possible, no matter how many trees it plants in Brazil, and the failure of vision has started to bum me out. If our government can’t do anything, and our private companies refuse to do anything, how is meaningful progress possible?
Well, Monday, Microsoft quietly dropped a job post:
“The next major wave of computing is being born, as the Microsoft Cloud turns the world’s most advanced AI models into a new computing platform,” reads the post, quoting CEO Satya Nadella (a PR person obviously wrote it but whatever, we love the sentiment). Then: