
Apple Should Make LampsSep 10
and washing machines. and printers. and anything besides thinner iphones.
Apr 16, 2025
Apple signaled its arrival to the AI arms race with “Apple Intelligence” in June 2024. The centerpiece of the AI system was a reimagined Siri that would be, like, actually useful.
In one memorable ad, a guy at a house party nervously waves at “The Last of Us” star Bella Ramsey. In a panic, she asks her iPhone 16, “Siri, what’s the name of that guy I had a meeting with a couple of months ago at Cafe Grenel?”