On Monday, Gavin Newsom tweeted that “California won’t be doing business with Walgreens… We’re done.” This was his reaction the company’s media statements that it won’t distribute mifepristone, an abortion pill, in states whose attorneys general recently objected to the company’s application to sell it, which came on the heels of a January FDA regulation allowing mifepristone to be distributed in brick-and-mortar pharmacies for the first time ever.

At nine million views at the time of this writing, Newsom’s tweet has been celebrated by people online as a victory for women’s rights, and has received extensive coverage by national news media. Thousands of people in the tweet’s replies have thanked him, and hundreds if not literal thousands of people on Reddit seem to think that the tweet represents a boycott of Walgreens and a positive instance of cancel culture.