Meta’s Threads is launching a new custom feed, in apparent competition with Bluesky for users fleeing X, which would allow mentally exhausted poasters (me) some control over the algorithm that delivers their daily “content” (polarizing shitposts and mind-numbing slop). This is unambiguously great news. Our algorithms are designed to capture our attention, not to make us happy or healthy or in any way better. In our interview with Jack Dorsey, he made the case for an algorithm store, and I’m still praying Elon takes him up on the suggestion. I don’t want a mirror image of my worst impulses, I want to tell my feed what I’d like to be, and then become it. Yes, that means fewer hours sucked into hell each day. But for a little bit of extra money? I’d pay for peace of mind, and God knows the world would be a better place.