The most controversial ad of 2025 begins with actress Sydney Sweeney, wearing a denim jacket and with her blonde hair tumbling loose over her shoulders. She's gazing directly into the camera with a faint smile. "My body's composition is determined by my genes," she says, as the camera begins to pan downward — revealing that Sweeney's body is composed of, conservatively, 150% breasts. Then comes the gentle correction: "Hey, eyes up here," she scolds, even as the smile lingers, still visible behind the campaign tagline that materializes in the foreground. It reads:

SYDNEY SWEENEY HAS GREAT JEANS.