If Instagram, Pinterest, and Canva procreated, Lemon8 would be their hybrid offspring. This, at least, is the line being parroted by scores of TikTokers, a substantial but unknowable number of whom have been paid by Lemon8 to promote the app. Paid or unpaid, Lemon8 converts have been enthusiastically telling their followers that ByteDance’s newest social network is cute and wholesome, that it’s the next big thing (download immediately!), that it’s an app for true creators, and finally, that it’s the ultimate girl’s girl app — guys are free to use it, and plenty already do, but in its heart of hearts, Lemon8 is for the girlies.

You post curated photo dumps (Instagram) but with practical tips (Pinterest recipe) spliced into the photos themselves with cute labels (Canva). There’s a For You page that uses TikTok’s recommendation algorithm, with six content categories to browse — Fashion, Beauty, Food, Wellness, Travel, and Home. Content is displayed in two columns, down which you can scroll endlessly, but you have to actually click on a post to swipe through photos and read the caption, so the user experience isn’t quite as mind-numbing as on TikTok.

The app isn’t yet nearly as populated as the major existing social media platforms, but its content library is already effectively infinite. If you so desired, you could spend every waking hour gawking at GRWM (get ready with me) makeup tutorials, minimalist spring OOTD (outfit of the day) lookbooks, hormone balancing diet tips, cottage core apartment decor inspiration posts, 160 pound weight loss journeys, breast augmentation before-and-after photo dumps, how to build a bubble butt exercise routines, $2300/night Joshua Tree luxury getaways, and step-by-step instructions for how to snap the perfect mirror selfie.